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Social: Why Our Brains Are Wired to Connect, by Matthew D. Lieberman
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We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.
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Product details
Paperback: 384 pages
Publisher: Broadway Books (October 7, 2014)
Language: English
ISBN-10: 9780307889102
ISBN-13: 978-0307889102
ASIN: 0307889106
Product Dimensions:
5.2 x 0.8 x 8 inches
Shipping Weight: 10.4 ounces (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
149 customer reviews
Amazon Best Sellers Rank:
#26,890 in Books (See Top 100 in Books)
I had this professor for one of my college courses and this book was a required reading. It was a really easy read, but boring at times, and many of the claims/statements were super obvious. Like someone else had already mentioned, he didn't really support his research claims with extensive experimentation (aside from the fMRIs) nor did he talk about the perspective of introverts and people who aren't overly social (and don't want to be), so overall I personally found it to be a very superficial read.
Psychology, sociology and anthropology have been dominated by authors and theories that can be described kindly as “imaginative.†Lieberman here outlines recent developments in neuroscience that finally offer the hope of understanding the connections of mind to society in a way that is authentic and perhaps even practical. Highly recommended.
So my background is in therapy, and am always looking for books to enhance my understanding of human nature. This is one of the best books I've read, and feel the implications discussed in this book are some of the most important we need to be aware of in appreciating who we are. The author made a persuasive case with this book that our social connections really make or break us. There was just so much good information in this book that I see myself rereading it over the years to fully internalize and understand what to do with this important information.
Matthew Lieberman has brought together so much science on why we do what we do and feel how we feel. This was a fascinating book on the field of social cognitive neuroscience. So well written. Anyone with an interest in the human brain will love this book.
Read the first few pages and this book and it is mind blowing...i am a foreigner living in the US and one of the things i have struggled with is blending in and building solid relationships with people, for different reasons including my accent, cultural differences and lack of enough commonality. Social pain is just as real as physical pain, and the author does an excellent job of demonstrating ...can wait to finish the rest
The author is very knowledgeable on the subject and the studies he presents are interesting. I wish he would go into more detail with some of the studies that he talks about. While some of the neuroscience findings are surprising, the ultimate conclusion that humans have a social brain is not. I would still recommend this book.
Very readable book on how humans are hard-wired for connection and how that impacts all aspects of our lives. Not overly clinical or technical but comprehensive, and an easily-digestible writing style. Fully recommend if you're trying to understand the human condition and/or psyche at a deeper level.
An amazing up-to-date explanation of how we relate. For a future edition, and as a carer of my wife with Alzheimer's disease, I would like Matthew to consider a chapter on sustaining relationships when a person has advanced dementia.
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